SONA

FARMERS MARKETS

DISCIPLINE
Art Direction

UI/UX

Brand Identity

Name Badge

OBJECTIVE

Identify a problem that can be solved through the graphic design process. Conduct research, investigate various target audiences, and integrate the messages with the brand. Deliver an identity for the brand with promotional pieces like posters, service, and products.

APPROACH

Every week, there is surplus unsold food at San Francisco’s local farmers markets, due to a lack of promotion. To reduce food waste, SONA encourages and supports people to shop for produce at local farmers markets. It’s a great opportunity to protect the environment and enjoy seasonal food.