Pond’s Rebrand

  

DISCIPLINE
Rebranding

Logo Design

Identity Design

Design Strategy

OBJECTIVE

Rebrand a dead or defunct brand through identifying the essence of it.
Transform the brand by rediscovering its original mission and providing
a new direction. Also, create future extensions that will drive the brand
to new success.

 

APPROACH
Pond’s is a skincare brand founded by American pharmacists in 1869.
New Pond’s will make you not only look good but also feel better.
In order to connect with the brand, it provides more events, services, and products for delivering holistic beauty results and wellness
to people.

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